Street Music Art is the name of a summer concert festival organized by Live Nation at the Assago Summer Arena, the outdoor area of Mediolanum Forum in Assago, during summer of 2016.

The festival hosted over 100,000 people in the months of June and July 2106 and featured leading international music artists such as:

DURAN DURAN , STING , SANTANA , ROBERT PLANT , MASSIVE ATTACK , FRANCO BATTIATO, MAX PEZZALI, JACK SAVORETTI , PHARRELL WILLIAMS ect ..

Street Music Art also hosted START, a Street Art Festival starring the best known and most appreciated artists in the street art scene: ROA, VIHLS, ETNIK, ZEDZ, PIXEL PANCHO, SEPE + CHAZME, NEVERCREW.

Patù for Street Music Art has:

• designed the Logo
• managed the Brand Identity and the Coordinated Image of the exhibition
• created and managed the website www.streetmusicart.com
• created the graphic design for all the promotional campaigns
• took care of the branding inside the concert area (indications, ticket offices, posters etc ..)
• projected and produced the advertising video-spot
• Curated the offline, maxi outdoor, online and on air communication campaign of the show
• curated and created the entire line of merchandising products of the show
• managed Social Networking in terms of editorial, content, marketing and advertising