AFAR is a brand of handcrafted bags designed in Italy and handmade in Ethiopia.
Afar takes its name from a region of the Horn of Africa where some nomadic populations have managed to adapt to a fascinating but hostile nature. Their equipment has done the same by becoming essential and durable.
AFAR products have been designed to travel light and to withstand even the harshest African environments.
Patù for AFAR has carried out the entire digitalization process of the brand, from the study and creation of the brand identity and of the online shop, to the digital marketing and communication strategy.
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- GRAPHIC DESIGN AND BRANDING
- E-COMMERCE
- DIGITAL STRATEGY
- SOCIAL MEDIA MANAGEMENT
- SEO ONSITE