The Rocky Horror Show is a cult show, defined as “the mother of all musicals”. The Rocky Horror Show returned to Italy in 2017 at Arcimboldi Theatre in Milan and at Nelson Mandela Forum in Florence in October and November.
The show saw the extraordinary participation of Claudio Bisio in the role of narrator and performer. Claudio Bisio also lent his face for the show’s advertising campaign.

 

Patù for “Rocky Horror Show” has:

 

    • Curated the Graphic Design of all communication, proposing and creating a new version of the classic artwork on a black background.
    • Curated the offline, maxi outdoor, online and on air communication campaign of the show
    • Maneged the communication campaign on Social Media
    • Realized the TV commercial with Claudio Bisio, taking care of every phase and detail (from the concept phase, to the shooting, to all post production)
    • Curated the radio spot aired on Virgin Radio
    • Realized the graphics for the decoration of public transport in the city of Milan (trams and buses) for promotional purposes
Date

01/06/2016

Category
Consulting, Graphic design, Seo, Web Design